Total Fitness USA has agreed to implement a fitness program that will include more than 100 different exercises, including the push-ups, the sit-ups and the pull-ups.
The company, which has a presence in almost 50 states, has been struggling to attract new members and retain existing ones.
“Total Fitness USA will not be an exclusive club.
We will be a membership and fitness company that promotes fitness to our members and customers,” said John C. Gasson, president and chief executive officer of Total Fitness.
The new fitness program will include new exercises and new programming.
It is being implemented by Total Fitness to address what the company has termed the “challenges of the 21st century,” such as the rise in obesity, hypertension, diabetes and high cholesterol.
“The new total fitness program is a step in the right direction, and we are committed to continuing to deliver a comprehensive fitness program to our loyal members,” Gassone said.
“As part of this, we are launching a new fitness product, which will include the highest-quality training programs and comprehensive workout plans.”
Total Fitness, founded in 1994, now has more than 5,000 members across North America, with locations in the San Francisco Bay Area and New York City.
“Our goal is to provide the world’s most complete fitness program for the people we serve,” Gissone said in a statement.
“To achieve this, the new total wellness program will focus on the core elements of exercise, including strength, speed, endurance and balance.”
Total fitness was founded in a partnership between former U.S. President Barack Obama and Dr. Martin Luther King Jr. in the early 1990s, and has expanded to more than 60 locations in North America and the Caribbean.
The program is aimed at promoting physical fitness, but Total Fitness also provides training for an array of other health and wellness goals.
The fitness company is owned by private equity firm KKR and is currently in the midst of a $3.3-billion acquisition by private-equity firm Bain Capital.
In March, Total Fitness acquired the fitness-focused training platform Coach.com for $400 million, according to Bloomberg News.
The move came just days after the company’s chief executive, Scott Miller, said the company would not be able to keep up with demand for its fitness program.
“We are going to have to adjust our model,” Miller said on a conference call with investors.
“But we have a great team of people in this company that are going do it.”
Gassons statement comes as the total fitness market is facing its largest downturn since the Great Recession, and the company said it expects the decline in membership to continue into 2019.
Total Fitness is also expected to cut a deal to acquire the company that owns the online fitness-tracking app MyFitnessPal, which the company says has more users than the company.
The acquisition will create Total Fitness as a fully-owned subsidiary of MyFIT, and Total Fitness will be renamed Total Fitness in 2019, the company told Bloomberg.
The $3-million acquisition price tag will be paid in cash, with Total Fitness expected to pay the remaining $3 million.
Total fitness has struggled to attract members and keep existing ones in recent years, according the company, as it has struggled with declining membership numbers and increased competition.
The number of Total members has fallen by about 90% over the past five years, and sales are down by 30% since 2014.
The loss of sales has forced Total Fitness founder Scott Miller to step down as CEO and chief operating officer, according a statement from Total Fitness issued earlier this year.