Fitness Magazine has launched the fitness clothing brand Fit into its catalog, a major step in the brand’s evolution as a company.
Fit’s focus on style and functionality is also reflected in its products, which include high-end dresses, sneakers, swimwear and accessories.
The company is looking to expand its business into a range of more fashion-focused products, and to develop a “fashion-forward” aesthetic that embraces the latest trends in fashion and technology.
Fit has a well-known brand identity with brands like Adidas, Adidas+ and Nike.
The fitness clothing and accessories line will include apparel and accessories from brands like Gucci, Dolce & Gabbana, Calvin Klein, Under Armour, and Levi Strauss & Schlussel, among others.
Fit will launch the collection in July, and the first four products will launch at retailers across the U.S. in July.